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The great thing about email marketing is, it’s a pretty inexpensive activity, meaning you can get conversions, without eating too much into your digital marketing budget. But do you know how to use email marketing effectively? Although one of the more traditional forms of marketing, email marketing...
Marketing is an essential activity for any business, if you want to perform well online. And, with the internet being so widely used for both businesses and consumers, display advertising is a key component to your marketing strategy. Display advertising has had its fair share of bad press over the years...
Can you guarantee you will talk to everyone you need to at an exhibition? Exhibitions are increasingly important for generating new business, networking and grow existing relationships with customers and prospects An excellent idea is to make appointments in advance with people you want to meet.  An ...
The monthly volume of UK construction contract awards during 2018 has become so predictable that there’s a danger of complacency.   But for now, The Builders’ Conference CEO Neil Edwards is happy to look over another month of unprecedented stability. Don’t you just love the...
I’ve had several conversations with new clients over the past month that go something like this: Client: ‘I’m fed up with seeing the competition win all this new business when they aren’t nearly as good as us. Our services and products are so much better. Our customer service is...
With the focus now massively on online content to fuel a successful digital marketing strategy, you’d be forgiven for thinking SEO was a thing of a past. After all, there are a plethora of articles out there suggesting SEO is dead. Businesses are confused and the question many are asking is this: is...
Mindsets can be categorised as either ‘growth’ or ‘fixed’. People with fixed mindsets believe their talents and abilities are pretty much unchangeable, whereas people with growth mindsets believe their talents can be cultivated and changed with hard work and focus. And mindset...
In today’s world of data breaches and cyber threats kееріng dаtа ѕаfе and secure must be ones of the principal concerns of any buѕіnеѕѕ. Duе tо thе rіѕіng number of cyber attacks and security brеасhеѕ, data ѕесurіtу аgаіnѕt unwаntеd intrusion іѕ no longer a luxury. Nо matter the size of your...
In the world of digital marketing, there is an ever-increasing focus on data, analytics, tracking. Data-driven marketing is compelling because it is based on facts. In many ways, for savvy marketers, it's the most compelling argument when encouraging clients to invest in aspects of their marketing...
Cash flow is critical for a small business because it needs money to pay suppliers, employees and overheads such as rent and utilities. Firms must ensure they have sufficient working capital for these day-to-day operations and often this is tied up in monies owed to the business by customers who have...
Most SMEs are unaware that there are Grants available that could help their business develop.  Those that are aware often think that there's loads of paperwork to complete and they have other things on their mind that are a higher priority.  Also, some confuse Loans with Grants and think that ...
Work is an essential part of human existence, therefore unavoidable.  As Maya Angelou put it “nothing works until you do”.  However, most people spend the weekend with an impending sense of dread for the arrival of Monday morning, the week is a drag as they wait for the weekend...
My friend got ghosted the other day. It was brutal. He’d been dating a seemingly nice woman he’d met over the internet. They’d been on a few romantic dates to restaurants with soft lighting and French waiters. They’d met each other’s dogs. She’d seemed super keen....
ONS data provides insights into Medway construction industry Once a bastion of our traditional industrial economy, Medway has changed significantly in post-industrial Britain. Although the legacy of abandoned industry remains visible in many places, analysis of Office of National Statistics (ONS) data by...
Have you taken on any new employees? Have you a great MD or Chief Executive and believe your company is a great place to work? If the answer is YES then It may be time to apply for an award. Entering and winning awards should we a priority for successful businesses Some businesses shy away from the...
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