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24 Deadly sins of exhibiting Planning is key One of the biggest reasons that businesses are unsuccessful at exhibitions is that they haven’t promoted and marketed their presence Not planning or promoting is fatal to your success. Use signature blocks on your emails, develop a social media...
Entering business awards can rocket your sales, boost awareness and exposure and help you leave the competition in your wake. For many people they have never won anything – but when you do win an award there is nothing quite like it. You go through a lot of emotions such as relief, credibility...
Social media offers so many opportunities to advertise a business and with the right tips and tricks, it can be a base to launch your local business to new levels of success.  In this article, we are going to share some of our favourite tips to help you get your business in the...
Would you buy from your own brand? If you were to see your brand via a number of different channels would you feel confident purchasing from it? You would be surprised how often this question is met with awkward shuffles and uncomfortable glances. If you awkwardly shuffled or felt a lump in your throat ...
# 1          Break out of your comfort zone Attending forces you to break out of your comfort zone It’s easy to watch a webinar/podcast from the privacy of your office, you don’t have to make small talk while your video loads Some of us are born ...
Sales and marketing are not the only way of securing new work. In some sectors tendering or bidding for work will take place. Everyone is now familiar with purchasing goods on Amazon after comparing prices and having products delivered. However, for more complex transactions or where relationships and...
I am sure that the majority of people in the UK have heard of HMS Victory, Nelson’s flagship at the famous battle of Trafalgar. It is the most famous ship to be built at Chatham Dockyard and probably one of the most famous ships in English history. A team of 150 workmen were assigned to construction...
  “If the brain can’t feel it can’t make up its mind!” This is a contradiction of the conventional view of human physiology; for most of the 20th century the ideal of rational decision-making was supported by scientific descriptions of the human anatomy. It is essential that ...
Is your website not working as well as it should?  Perhaps it is a bit stale and it needs an upgrade? Maybe your analytics show you are getting visitors but not enough of them are converting into enquiries?  Or frankly you are not getting enough web traffic in the first place. Whatever the...
Because every 1% increase in your selling price boosts your profit by 8 %. How hard is that to achieve? Here’s what McKinsey and Company, the international consultancy group, said... A price rise of 1 percent, generates an 8 percent increase in profit. Do ….. Buyers pressure you to...
In today’s world of data breaches and cyber threats kееріng dаtа ѕаfе and secure must be ones of the principal concerns of any buѕіnеѕѕ. Duе tо thе rіѕіng number of cyber attacks and security brеасhеѕ, data ѕесurіtу аgаіnѕt unwаntеd intrusion іѕ no longer a luxury. Nо matter the size of your company, ...
Whether it’s because of the potential results of a disorderly Brexit, the possible effects of a full blown China-USA trade war, or an escalation in geo-political tensions, there can be little doubt that the prospect of a downturn or recession is becoming an ever greater concern for businesses in all...
UK faces employability skills gap as nearly 54% of adults in the South East lack the full set of core transferable skills 54 per cent of adults in the South East failed to demonstrate all the core employability skills needed for the future world of work: proactivity, adaptability, leadership, creativity,...
Cash flow is critical for a small business because it needs money to pay suppliers, employees and overheads such as rent and utilities. Firms must ensure they have sufficient working capital for these day-to-day operations and often this is tied up in monies owed to the business by customers who have...
Every ambitious business owner should have a plan. But plans are useless, without sufficient power to translate them into action. What do we mean by power? Power may be defined as; “organised and intelligently directed knowledge” In this respect, organised action is produced through the...
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