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Is your website giving you the results you need?

Is your website giving you the results you need?

Is your website not working as well as it should?  Perhaps it is a bit stale and it needs an upgrade? Maybe your analytics show you are getting visitors but not enough of them are converting into enquiries? 

Or frankly you are not getting enough web traffic in the first place.

Whatever the situation, chances are that you’ll use a CMS system that allows you to make your own updates.

According to Wikipedia, WordPress is now the most common CMS platform, and is used by more than 30% of the world's top 10 million websites.

Why?

Because you can choose an off-the-shelf them - free.

Or you can pay for a bespoke theme to be created just for you.

You can add and edit your own pages - free.

You can write your own copy and upload your own images - free.

But there is a downside….

Just because you can create your own web content …. it doesn't mean you know what you're doing!

There are a number of marketing and psychological tips and techniques you might be missing.  You need to know.

 

  • How your website fits within your online and offline marketing strategy

 

  • How the eye typically moves around a website, and what that means to you

 

  • Standard sitemap, including one important page that most websites miss

 

  • Suggested web designs for desktop/laptop viewing and for tablets/smartphones

 

  • Exclusive 4x4x4 checklist to add impact to your homepage

 

  • How and why web copy differs from writing for print

 

  • Sourcing copyright-free images at zero cost

 

  • Why video is becoming so important

 

  • Getting found on search: SEO basics for beginners

Don’t let your website lose you sales.  We have an intensive half day masterclass which will teach you all of the above and much more.  Just click here to find out more.

If you have a great Kent Business news feed, blog, podcast or video channel that you’d like us to include in Business Kent, or if you have any ideas of new Kent Business topics that you’d like us to focus on in the site, then please just contact us at info@bestbusinessevents.co.uk with details!






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