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Category Archives: Marketing

The great thing about email marketing is, it’s a pretty inexpensive activity, meaning you can get conversions, without eating too much into your digital marketing budget. But do you know how to use email marketing effectively? Although one of the more traditional forms of marketing, email marketing...
Marketing is an essential activity for any business, if you want to perform well online. And, with the internet being so widely used for both businesses and consumers, display advertising is a key component to your marketing strategy. Display advertising has had its fair share of bad press over the years...
Can you guarantee you will talk to everyone you need to at an exhibition? Exhibitions are increasingly important for generating new business, networking and grow existing relationships with customers and prospects An excellent idea is to make appointments in advance with people you want to meet.  An ...
I’ve had several conversations with new clients over the past month that go something like this: Client: ‘I’m fed up with seeing the competition win all this new business when they aren’t nearly as good as us. Our services and products are so much better. Our customer service is...
With the focus now massively on online content to fuel a successful digital marketing strategy, you’d be forgiven for thinking SEO was a thing of a past. After all, there are a plethora of articles out there suggesting SEO is dead. Businesses are confused and the question many are asking is this: is...
In the world of digital marketing, there is an ever-increasing focus on data, analytics, tracking. Data-driven marketing is compelling because it is based on facts. In many ways, for savvy marketers, it's the most compelling argument when encouraging clients to invest in aspects of their marketing...
(*not my actual cupboard. No-one sleeps in ours….that I know of at least…) I confess. I’ve got a dark and dirty secret.   Most of my house is an oasis of calm order. Tidy. Clean. Everything in its place.   All apart from one dark, dark place. A place where mayhem reigns and ...
SEO is a series of practices that requires patience and consistency in order to get results. The time and resources required to do this can be quite a hurdle for many businesses. The good news is, there are a number of activities you can do yourself now, to improve your SEO. Chris Surridge - director at...
Get free digital skills at the Maidstone and Medway Business Show People and businesses in Maidstone, Medway and further afield can learn about getting online and boost their digital skills for free as Google brings Google Digital Garage to the Maidstone and Medway Business Show at...
All businesses have similar characteristics at different stages. Someone before you will have overcome the same issues. By learning how others have overcome those issues you can move swiftly to the next level. We have identified 4 levels where businesses get stuck. If you are at one of these levels then...
When you run a business, it can be a lonely place. The pressures on you are unique within your business; your employees can go home and turn off at the end of the day in blissful ignorance of the state of the company. Of course, they have their own worries, but they are very different from the plethora of ...
Now that 2018 is underway, we take a look at five marketing mega trends poised to make a significant impact on marketers’ go-to strategy in the coming year. Brands Will Invest Heavily in Influencer Marketing Influencer marketing has already taken hold of the industry as it has been seen to be a...
Meetings are an essential step to expand your business by discussing the different mode of terms related to the business. In meetings, you probably need to discuss different strategies related to the market requirements and those strategies which could be very much important to boost your business in a...
The numbers behind face to face networking In this social media age,  it is easy to think that face to face networking has had its day, after all, every contact you’d ever need is just a click or a phone call away…….. However the importance of meeting in person cannot be...
Marketing is often left at the bottom of a business owners ‘To do’ lists because they think it will cost them lots of money. The truth is that it can cost lots and lots and lots of money but it doesn’t necessarily have to! How would any business ever get past start-up stage if ...
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