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Category Archives: Marketing

Entering business awards can rocket your sales, boost awareness and exposure and help you leave the competition in your wake. For many people they have never won anything – but when you do win an award there is nothing quite like it. You go through a lot of emotions such as relief, credibility...
Social media offers so many opportunities to advertise a business and with the right tips and tricks, it can be a base to launch your local business to new levels of success.  In this article, we are going to share some of our favourite tips to help you get your business in the...
Would you buy from your own brand? If you were to see your brand via a number of different channels would you feel confident purchasing from it? You would be surprised how often this question is met with awkward shuffles and uncomfortable glances. If you awkwardly shuffled or felt a lump in your throat ...
  “If the brain can’t feel it can’t make up its mind!” This is a contradiction of the conventional view of human physiology; for most of the 20th century the ideal of rational decision-making was supported by scientific descriptions of the human anatomy. It is essential that ...
Is your website not working as well as it should?  Perhaps it is a bit stale and it needs an upgrade? Maybe your analytics show you are getting visitors but not enough of them are converting into enquiries?  Or frankly you are not getting enough web traffic in the first place. Whatever the...
Because every 1% increase in your selling price boosts your profit by 8 %. How hard is that to achieve? Here’s what McKinsey and Company, the international consultancy group, said... A price rise of 1 percent, generates an 8 percent increase in profit. Do ….. Buyers pressure you to...
The great thing about email marketing is, it’s a pretty inexpensive activity, meaning you can get conversions, without eating too much into your digital marketing budget. But do you know how to use email marketing effectively? Although one of the more traditional forms of marketing, email marketing...
Marketing is an essential activity for any business, if you want to perform well online. And, with the internet being so widely used for both businesses and consumers, display advertising is a key component to your marketing strategy. Display advertising has had its fair share of bad press over the years...
Can you guarantee you will talk to everyone you need to at an exhibition? Exhibitions are increasingly important for generating new business, networking and grow existing relationships with customers and prospects An excellent idea is to make appointments in advance with people you want to meet.  An ...
I’ve had several conversations with new clients over the past month that go something like this: Client: ‘I’m fed up with seeing the competition win all this new business when they aren’t nearly as good as us. Our services and products are so much better. Our customer service is...
With the focus now massively on online content to fuel a successful digital marketing strategy, you’d be forgiven for thinking SEO was a thing of a past. After all, there are a plethora of articles out there suggesting SEO is dead. Businesses are confused and the question many are asking is this: is...
In the world of digital marketing, there is an ever-increasing focus on data, analytics, tracking. Data-driven marketing is compelling because it is based on facts. In many ways, for savvy marketers, it's the most compelling argument when encouraging clients to invest in aspects of their marketing...
(*not my actual cupboard. No-one sleeps in ours….that I know of at least…) I confess. I’ve got a dark and dirty secret.   Most of my house is an oasis of calm order. Tidy. Clean. Everything in its place.   All apart from one dark, dark place. A place where mayhem reigns and ...
SEO is a series of practices that requires patience and consistency in order to get results. The time and resources required to do this can be quite a hurdle for many businesses. The good news is, there are a number of activities you can do yourself now, to improve your SEO. Chris Surridge - director at...
Get free digital skills at the Maidstone and Medway Business Show People and businesses in Maidstone, Medway and further afield can learn about getting online and boost their digital skills for free as Google brings Google Digital Garage to the Maidstone and Medway Business Show at...
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