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Category Archives: Business

Entering business awards can rocket your sales, boost awareness and exposure and help you leave the competition in your wake. For many people they have never won anything – but when you do win an award there is nothing quite like it. You go through a lot of emotions such as relief, credibility...
Social media offers so many opportunities to advertise a business and with the right tips and tricks, it can be a base to launch your local business to new levels of success.  In this article, we are going to share some of our favourite tips to help you get your business in the...
Would you buy from your own brand? If you were to see your brand via a number of different channels would you feel confident purchasing from it? You would be surprised how often this question is met with awkward shuffles and uncomfortable glances. If you awkwardly shuffled or felt a lump in your throat ...
I am sure that the majority of people in the UK have heard of HMS Victory, Nelson’s flagship at the famous battle of Trafalgar. It is the most famous ship to be built at Chatham Dockyard and probably one of the most famous ships in English history. A team of 150 workmen were assigned to construction...
  “If the brain can’t feel it can’t make up its mind!” This is a contradiction of the conventional view of human physiology; for most of the 20th century the ideal of rational decision-making was supported by scientific descriptions of the human anatomy. It is essential that ...
Is your website not working as well as it should?  Perhaps it is a bit stale and it needs an upgrade? Maybe your analytics show you are getting visitors but not enough of them are converting into enquiries?  Or frankly you are not getting enough web traffic in the first place. Whatever the...
Because every 1% increase in your selling price boosts your profit by 8 %. How hard is that to achieve? Here’s what McKinsey and Company, the international consultancy group, said... A price rise of 1 percent, generates an 8 percent increase in profit. Do ….. Buyers pressure you to...
UK faces employability skills gap as nearly 54% of adults in the South East lack the full set of core transferable skills 54 per cent of adults in the South East failed to demonstrate all the core employability skills needed for the future world of work: proactivity, adaptability, leadership, creativity,...
Cash flow is critical for a small business because it needs money to pay suppliers, employees and overheads such as rent and utilities. Firms must ensure they have sufficient working capital for these day-to-day operations and often this is tied up in monies owed to the business by customers who have...
Every ambitious business owner should have a plan. But plans are useless, without sufficient power to translate them into action. What do we mean by power? Power may be defined as; “organised and intelligently directed knowledge” In this respect, organised action is produced through the...
Eight months since it launched and Baskerville’s Coffee House, in Maidstone has been awarded the accolade of Start-up Business of the Year at Kent’s Independent Business Awards. The new coffee house was also a finalist forrestaurant/bar/café of the year and...
  Good, better, best.  Never let it rest.  ‘Til your good is better and your better is best Fantastic words written by St Jerome If YOUR business is BEST then you need to tell everyone.  And a great way of doing this is  by entering business awards. It is amazing the...
The great thing about email marketing is, it’s a pretty inexpensive activity, meaning you can get conversions, without eating too much into your digital marketing budget. But do you know how to use email marketing effectively? Although one of the more traditional forms of marketing, email marketing...
With the focus now massively on online content to fuel a successful digital marketing strategy, you’d be forgiven for thinking SEO was a thing of a past. After all, there are a plethora of articles out there suggesting SEO is dead. Businesses are confused and the question many are asking is this: is...
Mindsets can be categorised as either ‘growth’ or ‘fixed’. People with fixed mindsets believe their talents and abilities are pretty much unchangeable, whereas people with growth mindsets believe their talents can be cultivated and changed with hard work and focus. And mindset...
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