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Tag Archives: Marketing

Marketing is an essential activity for any business, if you want to perform well online. And, with the internet being so widely used for both businesses and consumers, display advertising is a key component to your marketing strategy. Display advertising has had its fair share of bad press over the years...
Can you guarantee you will talk to everyone you need to at an exhibition? Exhibitions are increasingly important for generating new business, networking and grow existing relationships with customers and prospects An excellent idea is to make appointments in advance with people you want to meet.  An ...
The monthly volume of UK construction contract awards during 2018 has become so predictable that there’s a danger of complacency.   But for now, The Builders’ Conference CEO Neil Edwards is happy to look over another month of unprecedented stability. Don’t you just love the...
I’ve had several conversations with new clients over the past month that go something like this: Client: ‘I’m fed up with seeing the competition win all this new business when they aren’t nearly as good as us. Our services and products are so much better. Our customer service is...
Mindsets can be categorised as either ‘growth’ or ‘fixed’. People with fixed mindsets believe their talents and abilities are pretty much unchangeable, whereas people with growth mindsets believe their talents can be cultivated and changed with hard work and focus. And mindset...
Cash flow is critical for a small business because it needs money to pay suppliers, employees and overheads such as rent and utilities. Firms must ensure they have sufficient working capital for these day-to-day operations and often this is tied up in monies owed to the business by customers who have...
Work is an essential part of human existence, therefore unavoidable.  As Maya Angelou put it “nothing works until you do”.  However, most people spend the weekend with an impending sense of dread for the arrival of Monday morning, the week is a drag as they wait for the weekend...
My friend got ghosted the other day. It was brutal. He’d been dating a seemingly nice woman he’d met over the internet. They’d been on a few romantic dates to restaurants with soft lighting and French waiters. They’d met each other’s dogs. She’d seemed super keen....
Have you taken on any new employees? Have you a great MD or Chief Executive and believe your company is a great place to work? If the answer is YES then It may be time to apply for an award. Entering and winning awards should we a priority for successful businesses Some businesses shy away from the...
(*not my actual cupboard. No-one sleeps in ours….that I know of at least…) I confess. I’ve got a dark and dirty secret.   Most of my house is an oasis of calm order. Tidy. Clean. Everything in its place.   All apart from one dark, dark place. A place where mayhem reigns and ...
So, here’s a thing. You might be a senior leader in an organisation, you might be running your own business, a solopreneur, employing other people, working on your own, leading a team, part of a team, head-honcho, the boss or one of a pile of other words and phrases that describe people at...
SEO is a series of practices that requires patience and consistency in order to get results. The time and resources required to do this can be quite a hurdle for many businesses. The good news is, there are a number of activities you can do yourself now, to improve your SEO. Chris Surridge - director at...
Get free digital skills at the Maidstone and Medway Business Show People and businesses in Maidstone, Medway and further afield can learn about getting online and boost their digital skills for free as Google brings Google Digital Garage to the Maidstone and Medway Business Show at...
The banking market has changed dramatically over recent years. Bank lending criteria has become harder to meet, conditions tougher and banks have become more selective. They only choose the profitable businesses to support. On the plus side, more innovative lenders have entered the market to challenge...
All businesses have similar characteristics at different stages. Someone before you will have overcome the same issues. By learning how others have overcome those issues you can move swiftly to the next level. We have identified 4 levels where businesses get stuck. If you are at one of these levels then...
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