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Tag Archives: brand communication

Mindsets can be categorised as either ‘growth’ or ‘fixed’. People with fixed mindsets believe their talents and abilities are pretty much unchangeable, whereas people with growth mindsets believe their talents can be cultivated and changed with hard work and focus. And mindset...
In the world of digital marketing, there is an ever-increasing focus on data, analytics, tracking. Data-driven marketing is compelling because it is based on facts. In many ways, for savvy marketers, it's the most compelling argument when encouraging clients to invest in aspects of their marketing...
Cash flow is critical for a small business because it needs money to pay suppliers, employees and overheads such as rent and utilities. Firms must ensure they have sufficient working capital for these day-to-day operations and often this is tied up in monies owed to the business by customers who have...
Work is an essential part of human existence, therefore unavoidable.  As Maya Angelou put it “nothing works until you do”.  However, most people spend the weekend with an impending sense of dread for the arrival of Monday morning, the week is a drag as they wait for the weekend...
My friend got ghosted the other day. It was brutal. He’d been dating a seemingly nice woman he’d met over the internet. They’d been on a few romantic dates to restaurants with soft lighting and French waiters. They’d met each other’s dogs. She’d seemed super keen....
ONS data provides insights into Medway construction industry Once a bastion of our traditional industrial economy, Medway has changed significantly in post-industrial Britain. Although the legacy of abandoned industry remains visible in many places, analysis of Office of National Statistics (ONS) data by...
(*not my actual cupboard. No-one sleeps in ours….that I know of at least…) I confess. I’ve got a dark and dirty secret.   Most of my house is an oasis of calm order. Tidy. Clean. Everything in its place.   All apart from one dark, dark place. A place where mayhem reigns and ...
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